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Nagano Prefecture · Anan Town (From Tokyo: approx. 1 h 20 min–1 h 50 min · bullet train)

A dengaku festival where snow is seen as a sign of a good harvest and masked deities dance through the night

Niino Snow Festival

Festival-themed image of the Niino Snow Festival

Festival information

EVENT INFORMATION
Season / frequency
Every year from January 13 until the morning of the 15th / Every year
Location
Izu Shrine and Suwa Shrine
Area
Nagano Prefecture・Anan Town(From Tokyo: approx. 1 h 20 min–1 h 50 min · bullet train)Prefecture-level estimate to a main station or airport, not the venue. Airport access, check-in and onward travel are extra; remote areas and islands can take much longer.
Highlights and activities
Wishes behind the festival
Last updated
2026/10/19

The Niino Snow Festival, passed down in Niino, Anan Town, is a winter festival in which prayers are offered with snow regarded as a sign of a good harvest. Masked incarnations of the deities appear and offer dances through the night, surrounded by torch flames and the sounds of music.

About Niino Snow Festival

The Niino Snow Festival is a -style festival passed down in the Niino district of Anan Town, Nagano Prefecture.

Snow is regarded as a sign of a good harvest, and the festival is held mainly at Izu Shrine and Suwa Shrine to pray for abundant crops.

Parishioners wear costumes and masks, offering dances to the sounds of music as incarnations of the deities.

It was designated a National Important Intangible Folk Cultural Property in Showa 52.

Source: 新野の雪まつり - Wikipedia

Festival highlights

The highlight is the “Niwa no Gi,” in which masked incarnations of the deities dance through the night.

A variety of roles appear, including Kōhō, Motoki, Keiba, Oushi, and Tengu. Each has distinctive costumes and movements, with horse and ox tack, bows and arrows, axes, and mallets.

When the torches are lit, flames and smoke fill the as the traditional dances and sacred rites continue.

Source: 新野の雪祭り | 南信州民俗芸能ナビ

A dengaku festival where snow is seen as a sign of a good harvest and masked deities dance through the night

What to expect

The festival begins with a procession carrying the masks between Izu Shrine and Suwa Shrine.

After the preliminary rites, , the grand festival, and the dance offerings, the proceedings move to the Hall rites and the main sanctuary rites on the night of the 14th.

Around midnight, the Niwa no Gi begins; shouts of “ranjō” and the lighting of the torches signal the start of the Niwa-no performance, which continues until morning.

Location and access

Venue and address

The festival is held mainly at Izu Shrine and Suwa Shrine.

Train and bus

Information indicates that a local bus runs from JR Iida Line’s Ondagawa Station on weekdays only.

Source: 新野の雪祭り|NPO 日本の祭りネットワーク

Event venue 長野県阿南町 伊豆神社および諏訪神社

This map uses the venue name. Check the official guide for the event area and entrances.

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Dates and season

It is usually held from January 13 until the morning of the 15th.

On the 13th, the masks are carried in the “O-kudari” procession, followed by a preliminary performance. On the 14th, there is the “O-agari” procession, ceremonies at the kagura hall, and a ceremony at the main sanctuary. The garden ritual begins around midnight on the 15th.

The central dances are dedicated throughout the night, from the evening of the 14th until the morning of the 15th.

Accommodation and hotels PR

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Prices and availability are current at the time of retrieval. For multi-night stays, only the first night’s price is shown. Confirm the final price and directions to the venue with the booking provider. Select your dates again when using the area search link. Search area: within 3 km of Central Nagano Prefecture / Anan Town (the search is not centered on the festival venue)

Tips for your visit

As the sacred rites continue through the night, warm clothing is essential to protect against the winter cold.

When you are near the torches and smoke, be mindful of their possible effects on your clothing and belongings.

Sacred rites and dances continue at the venue, so if you take photos, please avoid using flash and take care not to disturb other visitors or the offerings.

Nearby attractions

Origins and History of Niino Snow Festival

The festival’s origins are unclear, but it is said to have been established in the late Kamakura period.

In the past, it was called “New Year’s Sacred Rites,” “Dengaku Festival,” and “Sasara,” among other names.

In Taisho 15, folklorist Shinobu Orikuchi visited the festival, and the name “Snow Festival,” one of its informal names, is said to have become widely known.

It was designated a National Important Intangible Folk Cultural Property in Showa 52.

Official information

Information about the Niino Snow Festival is available on Anan Town’s official website.

Source: 南信州で楽しむ民俗芸能|長野の観光でふれる地域文化 | Go! NAGANO 長野県公式観光サイト

Niino Snow Festival at a Glance

The Niino Snow Festival is a traditional festival in the Niino district of Anan Town, where snow is seen as a sign of a good harvest.

At Izu Shrine and Suwa Shrine, masked incarnations of the deities perform a variety of dances as offerings.

A distinctive feature is the Niwa-no performance, which continues through the night from the evening of the 14th to the morning of the 15th, accompanied by torch flames.

#Dress up in costume#Fire#Dance#Snow#Held at night#Mountains and satoyama#Early morning / overnight

Japanese Festivals.jp Editorial Team

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Article updated: 2026/10/19

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