Privacy Policy
For your peace of mind.
Japanese Festivals.jp (hereinafter, “the Site”) provides information about festivals and local outings. In doing so,
We handle users’ personal information and information about their browsing in accordance with the following policy.
Last updated: 2026/10/06
1. Operator and Contact Information
- Service name
- Japanese Festivals.jp
- Organization
- ASWEB
- Operator information
- Representative and address
- Contact
- contact@omoshiro-matsuri.jp(Inquiries about the handling of personal information)
2. Information We Collect and How We Use It
- Pages viewed, access date and time, IP address, browser and device information, referring source, and similar information: We use this information to deliver the site, investigate issues, respond to unauthorized access, and, after analytics are introduced, understand and improve how the site is used. The items collected vary depending on the features and settings.
- Search keywords, locations, dates, and other criteria entered: We use these to display search results for festivals and accommodation. If search criteria are included in a URL, they may also be recorded in access logs.
- Names, email addresses, inquiry details, and similar information provided when contacting us: We use this information to respond to inquiries, check and correct published content, verify identity, and make any necessary contact. How each form is handled is described in the next section.
- Information about organizers, interview contributors, and others featured in articles: We use information that is publicly available or provided to us to introduce festivals, credit sources, and publish interview articles.
We handle collected information only for the purposes stated. Please do not enter personal information, such as names or email addresses, or confidential information in the search field.
3. Handling of Inquiry Forms
Names, email addresses, inquiry details, and similar information submitted through the contact form are received on our servers and used to review the submission, respond to inquiries, correct published information, and make any necessary contact.
Records of inquiries and responses are kept for the period and to the extent necessary to reply or provide ongoing support. Information that is no longer needed is appropriately deleted. Personal information provided in an inquiry will not be published in articles or advertisements without the person’s consent.
To prevent fraudulent submissions and abusive behavior, we use session cookies and verification identifiers. Please do not enter personal or confidential information that is not needed for your inquiry.
About the photo submission form
When accepting festival photo submissions, we collect the festival concerned, the photos, the photographer name to be published, email address, photo information, a description for each photo, a message, and information about consent to publication. Descriptions for individual photos may be used as alt text or similar when the photos are published. Messages are treated as correspondence for the editorial team and are not made public. We also ask you to confirm that the photos were actually taken and are not AI-generated images. We use this information to review submissions, decide whether to publish them, credit photographers, and contact them as needed. Email addresses are not made public. We send a confirmation email when a submission is received. If a photo is selected, we notify you of all selected photos together at 10:00 a.m. Japan time the following day, using the same email address. Photos are not attached to the email. To manage email delivery, we retain the recipient, photos concerned, scheduled send time, and delivery result for 30 days.
Photos are resized and compressed, image metadata such as location information is removed, and the files are stored in a non-public storage location. We do not store the original high-resolution images. Only photos selected by our editorial team are added to the media library and published on the site. Depending on the scope of use you agreed to when providing the materials, we may use them in Japanese Festivals.jp media, on social media, or in print.
Unselected photos and submission information are deleted automatically once 30 days have passed from receipt. Email addresses for selected photos are kept private indefinitely so that we can contact you about requests for high-resolution images and use in printed materials. Messages are deleted once 30 days have passed from receipt, while photos, photographer names, photo details, and records of consent to publication are retained for listing management. To prevent fraudulent submissions and excessive posting, source connection information is converted into one-way identification data and used to limit the number of submissions over a short period.
For corrections to or removal of submitted photos from publication,Contactplease contact us at
About the festival information and correction form
The information and correction form collects the festival concerned; the item to be corrected and its current listing; the corrected information; a URL serving as a source or supporting evidence; any name, email address, or message entered voluntarily; and a record of consent. This information is stored on our server and used to review the submission, decide whether to accept it, update published information, and contact you if necessary.
The editorial team will review your submission and, if we adopt a correction, may edit it as needed before updating the festival page. It will not be published automatically as soon as you submit it. Your contact details and message to the editorial team will not be made public. We retain submission details and records of decisions and updates for as long as needed to provide ongoing support and verify published information, and delete information when it is no longer needed.
To prevent fraudulent or duplicate submissions, we apply short-term submission limits using verification identifiers and identifiers generated by one-way transformation of connection-source information. Do not enter personal information unrelated to the correction or information that cannot be made public.
4. Cookies, Saved Lists, and Ranking Statistics
A cookie is a small piece of information that a website stores in your browser.We use cookies to protect forms, maintain login sessions, and for similar purposes.Cookies related to login are mainly used for administrative and posting functions.
The “Festivals I’d Like to Visit” list stores festival identifiers in local storage, separate from cookies. The list is managed within your browser and is not synced with other devices or browsers. As described below, saving items may be used for aggregation, such as rankings. It can be used on the same device and browser, and may remain there until you delete it or the browser deletes the site data.
Press the save button again to remove items individually. You can also delete or reject cookies and site data in your browser settings, but this may prevent features such as saved lists, forms, and logins from working properly.
Aggregated counts of festival views and save actions
When you view a festival page or save a festival to “Festivals I’d Like to Visit,” we send the festival’s identifier and the type of action to our server and record them along with the processing date and time. Views are used for popularity rankings, and save actions are used to calculate recommendation levels. If a save action cannot be sent, it may be temporarily stored in your browser and sent the next time you visit or when your connection is restored.
To prevent duplicate counting, we use a cookie from this site containing a random identifier. It remains valid for 1 year from issuance. For aggregation data, we store a one-way transformed value of that identifier, and do not store names, email addresses, or IP addresses as aggregation items. How server access logs are handled is described in Sections 2 and 9.
Individual browsing records are deleted through automatic processing after 32 days. Records of save actions and recommendations already added are retained to prevent duplicate additions and for aggregation. Removing a festival from the list in your browser does not automatically delete past aggregation records.
5. Google Analytics
We plan to implement Google Analytics 4 (GA4), provided by Google LLC, to understand how the site is used and to improve our articles and ease of use.It is not currently in use; we will update this page when it is introduced.
After implementation, depending on the settings and users’ choices, identifiers such as cookies, pages viewed, interactions, referrer information, browser and device information, and approximate location may be sent to Google and used to create statistics. According to Google, GA4 does not log or store IP addresses. However, this does not mean that IP addresses are not recorded in this site’s server logs.
We do not intend to send names, email addresses, message contents, or similar information as analytics data. When implementing analytics, we will confirm what is measured, how long data is retained, whether it is linked to advertising features, and the required consent and opt-out methods, then update this page.
Google’s handling of information is described inGoogle Privacy PolicyandUse of information collected from sites or apps that use Google servicesplease consult. In supported browsers,Google Analytics Opt-out Add-onYou can disable the use of data by the Analytics JavaScript using this add-on. It does not stop server logs or communications with other external services.
6. Advertising, Affiliate Links, and Accommodation Search
This site may feature advertisements and affiliate links for products and services such as Rakuten Travel and Rakuten Ichiba. We may receive a commission if you make a reservation or purchase through a link. Applicable placements are labeled “PR” or similar.
When you open an advertising link, the destination provider may collect cookies, identifiers, access information, and other data for ad delivery, performance measurement, and reservation or purchase procedures. Reservations and purchases take place on the destination site, and our referral feature does not ask you to enter card numbers or payment information. For Rakuten’s practices, seeRakuten Group Privacy Policyplease consult.
When you use accommodation search, search locations based on the festival venue, dates of stay, number of guests, and other search criteria are sent to Rakuten’s API via our servers.Search locations are based on the festival venue or municipality, not the current location of the user’s device.For product recommendations, we send product search keywords relevant to the article’s topic.We may temporarily share search results to speed up display and reduce the number of communications.
If we introduce a new advertising or analytics service, we will add details to this page, including the provider, purpose, and information sent.
Our aggregation of ad impressions and clicks
For ads managed by this site, we send the ad identifier, the type of event (impression or click), and a short-term identifier issued for each page view to our server, where we aggregate daily impressions, clicks, and click-through rates. This information is used to check and improve ad placement.
We do not issue persistent tracking cookies for these independent statistics. The dedicated analytics data does not store names, email addresses, IP addresses, or referring URLs. Records used to prevent duplicate submissions are deleted automatically after 24 hours, while daily totals for each advertisement are retained as operational records.
If we place advertising code from an external service, our site tracks the display of the ad space. The provider may independently measure ad clicks, results, and other activity. Please check the service’s information for details on how the provider handles information.
7. External Services, Including Maps and Images
When loading embedded Google Maps, images from Rakuten or photo providers, or contributor images from Gravatar, your browser may communicate directly with those providers. In that case, information such as your IP address, browser details, and referrer may be shared with them. For maps, communication occurs as soon as the embed loads, even before you click a link.
Google’s services are subject to Google’s Privacy Policy, and Gravatar is subject toAutomattic Privacy Policyapplies. Please check the source credit for each photo to identify its provider. How information is handled after you open an external page is governed by the respective provider’s policy.
8. Provision to Third Parties and Outsourcing
As a general policy, we do not provide personal data held by this site to third parties, except where we have the individual’s consent or are required to do so by law. If we outsource work necessary to operate the site, we will select contractors appropriately and manage them to ensure they handle information only to the extent necessary.
For information about communications with external services, please see the explanations in the preceding sections. Depending on the provider’s facilities and processing locations, information may be processed outside Japan. Any disclosures or consent required by law will be handled according to the services introduced and the way information is handled.
9. Information Management and Retention
To prevent unauthorized access, leaks, loss, and similar incidents, we implement necessary security measures appropriate to the information we handle, such as restricting access permissions, managing authentication credentials, and maintaining software.
We intend to retain information only for as long as necessary to achieve the purposes of use, address incidents or fraudulent activity, and meet legal obligations. Information no longer needed is deleted or organized so that individuals can no longer be identified.The server log retention period is determined in line with the operation of the production environment.
10. Requests for Disclosure, Correction, Deletion, etc.
If you wish to be notified of the purposes for which personal data held by this site is used, access it, correct it, suspend its use, delete it, or stop its provision to third parties, please contact the office listed in Section 1. We will verify your identity as needed and respond in accordance with applicable laws. If we cannot fulfill your request, we will explain why. The same office also accepts inquiries about your own information published in articles.
We cannot individually delete items from the saved list stored in your browser, so please remove or delete them using your browser. For information held by external services, please contact the relevant service provider.
11. Changes to This Policy
We review this policy as features, services we use, laws, and other circumstances change. Updated content will be published on this page, and the last-updated date will be changed. We will clearly announce important changes on the site and obtain consent again when required by law.