A winter market in Setagaya where old-time commerce meets modern life
Setagaya Boroichi

Festival information
EVENT INFORMATION- Season / frequency
- Every year on the 15th and 16th of December 15, and the 15th and 16th of January 15 / Twice a year, 2 days each time
- Location
- Boroichi Street and the surrounding area (around the Daikan Yashiki)
- Area
- Tokyo Metropolis・Setagaya City(Within Tokyo: approx. 15 min–1 h by train (central areas))Prefecture-level estimate to a main station or airport, not the venue. Airport access, check-in and onward travel are extra; remote areas and islands can take much longer.
- Age restrictions
- Children must be accompanied by an adult
- Last updated
- 2026/11/11
Dating back to a rakuichi open market in 1578, Setagaya Boroichi is a historic market offering a wide variety of goods, including used clothing, antiques, and everyday items.
Photo credits and terms of use
Photographer: Takahashi J File:Boro-ichi Market.JPG / Wikimedia Commons / CC BY-SA 3.0 Takahashi J'S fileDisplay size only adjusted.May differ from the event currently featured.About Setagaya Boroichi
Setagaya Boroichi is one of Setagaya’s signature markets, with stalls lining Boroichi Street around the Daikan Yashiki.
Held for 2 days each, on the 15th and 16th of December and January, the market offers a wide range of goods, including used clothing, antiques, and everyday items.
Its origins date back to 1578, when Hōjō Ujimasa opened a rakuichi open market in Setagaya Shinjuku. The market has continued to the present, changing its form over time.
Festival highlights
The main attraction is the wide variety of stalls filling Boroichi Street and the surrounding area.
Alongside everyday goods, accessories, toys, and plants, you’ll find many vendors selling antiques and used clothing that evoke the market’s past.
“Daikan Mochi,” made with freshly pounded rice cakes, is also featured as a popular purchase among visitors.
Setagaya Boroichi is also designated an Intangible Folk Cultural Property of Tokyo.
A winter market in Setagaya where old-time commerce meets modern life
What to expect
At the venue, browse the stalls lining Boroichi Street and the surrounding area, and look for a wide range of goods, from everyday items to toys, plants, used clothing, and antiques.
Visitors can also buy “Daikan Mochi,” freshly pounded rice cakes, as they browse the stalls.
The market is open from 9 a.m. to 8 p.m. each day. Hours may change depending on the weather, and the market may be canceled in severe weather.
How to take part
対象年齢:子どもは大人の同伴が必要
Location and access
- Venue and address
東京都世田谷区世田谷1丁目「ボロ市通り」とその周辺/電車・バス:東急世田谷線 世田谷駅・上町駅から徒歩3分/駐車場:なし/駐輪場:世田谷二丁目ふれあい公園(世田谷2-22-8)
Address Setagaya 1-chome, Setagaya City, Tokyo
Dates and season
The 15th and 16th of December 15, 2026, and the 15th and 16th of January 15, 2027.
Open from 9 a.m. to 8 p.m. each day.
Hours may change depending on the weather, and the market may be canceled in severe weather.
Accommodation and hotels PR
Showing nearby accommodation.
Prices and availability are current at the time of retrieval. For multi-night stays, only the first night’s price is shown. Confirm the final price and directions to the venue with the booking provider. Select your dates again when using the area search link. Search area: within 3 km of Central Tokyo Metropolis / Setagaya City (the search is not centered on the festival venue)
Tips for your visit
As there is no parking for the December 2026 and January 2027 market dates, visitors are advised to use trains and buses.
Bicycle parking is limited, and there are no trash bins at the venue.
Please avoid eating at the venue as much as possible, and ensure children are accompanied by an adult.
Nearby attractions
Origins and History of Setagaya Boroichi
Setagaya Boroichi traces its origins to a rakuichi open market that Hōjō Ujimasa held in Setagaya Shinjuku in 1578.
Rokusai markets, once held regularly each month, declined amid factors such as the abolition of Setagaya Castle and eventually evolved into a year-end market.
From the Meiji period onward, the market also began to be held around New Year, and its dates settled into the 15th and 16th of December 15 and the 15th and 16th of January 15.
In the Meiji 20s, sales of used clothing and rags became predominant, giving rise to the name “Boroichi”; it became the official name after World War II.
Official information
Setagaya City Official Website, “Setagaya Boroichi”
Setagaya Boroichi at a Glance
Setagaya Boroichi is a historic market that began as a rakuichi open market in 1578, evolved through its year-end market tradition, and continues today.
Stalls line Boroichi Street around the Daikan Yashiki, offering everyday goods, accessories, toys, plants, used clothing, antiques, and more; Daikan Mochi is also featured.
The market is usually held on the 15th and 16th of December 15 and the 15th and 16th of January 15. The venue is a 3-minute walk from either Setagaya Station or Kamimachi Station on the Tokyu Setagaya Line.
Sources and references
Japanese Festivals.jp Editorial Team
Celebrating local culture and helping you discover a side of Japan you never knew.
Article updated: 2026/11/11







