Name: Iriya Morning Glory Festival
Start: 2026-07-06
End: 2026-07-08
Location: Iriya Kishimojin (Shingen-ji Temple) and the surrounding area

A summer tradition in Iriya, Taito City, with potted morning glories and street stalls around Iriya Kishimojin. For 3 days in early July, enjoy the morning-glory market, festival stalls, and a local products fair.

About Iriya Morning Glory Festival

Iriya Morning Glory Festivalの記録写真：File:Iriyaasagaomatsuri-shingenji-july8-2016.jpg — Photo credits and terms of use
Photographer: Nesnad File:Iriyaasagaomatsuri-shingenji-july8-2016.jpg / Wikimedia Commons / CC BY-SA 4.0 Own work by the contributorDisplay size only adjusted.May differ from the event currently featured.

Iriya Morning Glory Festivalの記録写真：File:Iriyaasagaomatsuri-flowersinpots-july8-2016.jpg — Photo credits and terms of use
Photographer: Nesnad File:Iriyaasagaomatsuri-flowersinpots-july8-2016.jpg / Wikimedia Commons / CC BY 4.0 Own work by the contributorDisplay size only adjusted.May differ from the event currently featured.

The Iriya Morning Glory Festival is a summer market centered on morning glories, held at Iriya Kishimojin (Shingen-ji Temple) and the surrounding area.

Morning-glory vendors and street stalls line the grounds, where visitors can choose potted morning glories and experience the seasonal atmosphere that has continued since the Edo period.

Rooted in the Iriya and Shitaya communities, the event has been passed down as a local tradition that residents revived after the war through the efforts of local volunteers.

A fair featuring local products, organized by the municipality and local businesses, is also held at an adjacent plaza.

Source: 入谷朝顔まつり（朝顔市）

Festival highlights

The highlight is the market scene, with morning-glory vendors and street stalls lining the area around Iriya Kishimojin.

The 2026 official guide says that around 30 morning-glory vendors and nearly 100 street stalls set up.

Visitors can enjoy more than shopping for potted morning glories: there are also festival stalls along Kototoi-dori and a Furusato Exchange and Regional Products Fair at a nearby venue.

Since the festival runs from early morning until night, it takes on a different character at different times of day.

Source: 会場案内 – 入谷朝顔まつり（朝顔市）

A summer market rich in Edo-era charm, brightened by morning glories and festival stalls

What to expect

At the venue, visitors walk around Iriya Kishimojin and the surrounding area, browsing the rows of potted morning glories and street stalls.

Opening hours for the morning-glory market vary by stall, but visitors are advised that many stalls operate from around 5 a.m. until around 9 p.m.

In addition to strolling through the market and choosing morning glories, visitors can also stop by the regional products fair at Sakamoto Morning Glory Plaza, featuring the municipality and businesses from the Shitaya area.

Source: Iriya Morning Glory Festival · ふるさと交流物産展台東区ホームページ

How to take part

This is a festival where visitors can come to the venue and browse pots of morning glories and street stalls.

No advance registration or eligibility requirements for enjoying the Morning Glory Fair have been announced, so you can simply visit Iriya Kishimojin and the surrounding venue.

The product fair also features goods sold by local governments and shops in the Shitaya district.

Please visit Iriya Kishimojin (Shingenji Temple) and the surrounding area during the festival hours.

Many stalls at the Morning Glory Fair are open from around 5 a.m. to around 9 p.m., though hours vary by stall.

Recruitment for exhibitors at the product fair is announced separately, but visitors do not need to apply to attend the Morning Glory Fair.

Source: ふるさと交流物産展出展者募集 – 入谷朝顔まつり（朝顔市）

Location and access

Venue and address

Iriya Kishimojin (Shingen-ji Temple) and the surrounding area.

The address is 1-12-16 Shitaya, Taito City, Tokyo.

Train and bus

A 1-minute walk from Iriya Station on the Tokyo Metro Hibiya Line, and a 3-minute walk from Uguisudani Station on JR lines.

By car

On-street parking meters and parking ticket spaces near the venue are unavailable during the event.

Parking

No bicycle parking spaces or other facilities are provided, and visitors are advised not to come by bicycle.

Address 1-12-16 Shitaya, Taito City, Tokyo

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Dates and season

2026 event information (the listed dates have passed)

The 2026 event was held from July 6 to July 8.

The Iriya Morning Glory Festival is held for 3 days each year, from July 6 through the 8th.

The 2026 event has ended.

Source: 入谷朝顔まつり／東京の観光公式サイトGO TOKYO

Accommodation and hotels PR

Prices and availability are current at the time of retrieval. For multi-night stays, only the first night’s price is shown. Confirm the final price and directions to the venue with the booking provider. Select your dates again when using the area search link. Search area: within 3 km of Central Tokyo Metropolis / Taito City (the search is not centered on the festival venue)

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Tips for your visit

There are no bicycle parking areas near the venue, so please refrain from coming by bicycle.

On-street parking meters and parking ticket machines are unavailable during the festival, so visitors are advised to use public transportation.

As a general guide, opening hours vary by stall, but many are open from around 5 a.m. to around 9 p.m.

東京都台東区の神社

Visit the official page ↗

Photo and data sources

写真：Kakidai / CC BY-SA 3.0

Photo source ·

Facility data source

Official information

For the latest information on event dates, venue details, opening hours, and pedestrian-only streets, check the official Iriya Morning Glory Festival website.

Event dates, venue details, and transportation information are also available on the Taito City website.

公式サイトのURLは公式サイトのURL です。