Discover festivals in Japan you never knew existed.
language
Tokushima Prefecture · Tokushima City (From Tokyo: approx. 1 h 15 min–1 h 35 min · flight time only)

3 summer days of music, dancing, and fireworks by the Yoshino River

Yoshinogawa Festival

An illustration themed around the Yoshinogawa Festival

The 2026 edition of Yoshinogawa Festival has ended.

Festival information

EVENT INFORMATION
Dates
2026/07/31 〜 2026/08/02Ended
Season / frequency
Late July / Every year
Location
Yoshinogawa Ground (Yoshinogawa Bridge South Bank Riverside Plaza)
Area
Tokushima Prefecture・Tokushima City(From Tokyo: approx. 1 h 15 min–1 h 35 min · flight time only)Prefecture-level estimate to a main station or airport, not the venue. Airport access, check-in and onward travel are extra; remote areas and islands can take much longer.
Highlights and activities
Participation / viewing
Spectators welcome
Participation fee
Free admission. Drink tickets: 1,000 yen (1,200 yen on the day); barbecue tickets: 5,000 yen.
Last updated
2026/10/19

Held on the banks of the Yoshino River, this summer festival in Tokushima City features live performances, Awa Odori, food stalls, and fireworks. With the theme of connecting with the river, discovering its appeal, and enjoying activities on the water, the festival offers a variety of events over 3 days.

About Yoshinogawa Festival

The Yoshinogawa Festival is a summer event held on the banks of the lower Yoshino River in Tokushima City, offering a chance to enjoy the river up close.

The theme is “3 days to connect with the river, discover its appeal, and enjoy playing in it.”

Live performances, dance, Awa Odori, fireworks, and food stalls offer a chance to experience the appeal of the riverside.

Source: 吉野川フェスティバル - Wikipedia / 【徳島市】吉野川フェスティバル2026を開催! | 徳島市のプレスリリース

Festival highlights

Highlights include live performances, dance, and Awa Odori on a special stage set up along the riverbank.

Food stalls line the venue, and visitors can also enjoy the beer garden and barbecue.

Fireworks are set off every night during the festival, bringing the riverside events to a close.

Source: 吉野川フェスティバル | Fun!Fun!とくしま

3 summer days of music, dancing, and fireworks by the Yoshino River

What to expect

At the venue, you can enjoy food and drinks from the stalls while watching live performances, dance, and Awa Odori on stage.

Events that bring visitors closer to the river, such as river cruises on the Yoshino River and water sports, are also held.

According to the 2026 event information, the hours varied by day, and fireworks were scheduled for the evenings.

How to take part

Admission is free, and visitors can watch live performances, Awa Odori, fireworks, and other events at the venue, as well as visit the food stalls.

No registration-based program or age-specific participation requirements for general visitors are listed.

A limited-quantity ticket is required to use the barbecue area.

No registration is required for general admission.

To use the barbecue area at the venue, purchase a limited-quantity barbecue ticket in advance.

Tickets are not sold on the day; they are available at the Hyotan-jima Cruise Boat Landing.

Source: 吉野川フェスティバル2026 | 花火や阿波おどり、グルメ屋台も!「吉野川フェスティバル2026」が徳島で開催 入場無料 | 徳島県徳島市 | いこーよとりっぷ

Location and access

Venue and address

Yoshinogawa Ground (Yoshinogawa Bridge South Bank Riverside Plaza), 3-21 Kamiyoshinocho, Tokushima City, Tokushima Prefecture.

Train and bus

From JR Tokushima Station on the Tokushima and Kōtoku lines, it is about 10 minutes by local bus or taxi.

If taking the municipal bus on the Kawauchi Circular Route, get off at the Yoshinogawa Bridge stop and walk 3 minutes.

By car

About 10 minutes from Tokushima IC on the Tokushima Expressway.

Visitors are encouraged to use local buses or bicycles.

Event venue 徳島県徳島市 吉野川グラウンド

This map uses the venue name. Check the official guide for the event area and entrances.

Open in Google Maps

Dates and season

2026 event information (the listed dates have passed)

The 2026 event information scheduled the festival for 3 days, from July 31 (Fri) to August 2 (Sun).

On July 31, it runs from 5 p.m. to 10 p.m.; on August 1, from 7 a.m. to 10 p.m.; and on August 2, from 10 a.m. to 10 p.m.

Fireworks every night were also listed.

Accommodation and hotels PR

Showing nearby accommodation.

Prices and availability are current at the time of retrieval. For multi-night stays, only the first night’s price is shown. Confirm the final price and directions to the venue with the booking provider. Select your dates again when using the area search link. Search area: within 3 km of Central Tokushima Prefecture / Tokushima City (the search is not centered on the festival venue)

Tips for your visit

Crowds are expected around the venue, so visitors are encouraged to come by local bus or bicycle.

Barbecue tickets are limited and are not sold on the day, so they must be purchased in advance if you plan to use the barbecue area.

The hours vary by day, so check the schedule for the day you plan to visit.

Nearby attractions

Origins and History of Yoshinogawa Festival

The Yoshinogawa Festival is said to have begun to commemorate the 100th anniversary of Tokushima City’s founding.

Today, the festival continues as an event centered on connecting with the river, held on the banks of the lower Yoshino River.

The festival is held every year in late July, over 3 days on a weekend.

Official information

The Tokushima City official website is listed as the official URL for the 2026 event information.

The festival is run by the Yoshinogawa Festival Organizing Committee, which can be contacted through the secretariat of the Shinmachi River Preservation Association.

Yoshinogawa Festival at a Glance

The Yoshinogawa Festival offers 3 summer days to experience the appeal of the river along its banks in Tokushima City.

Live performances, dance, Awa Odori, food stalls, and fireworks make for a uniquely riverside experience.

The 2026 event information listed it as scheduled to run from July 31 to August 2.

Admission was free.

#Perform music#Dance#Eat#For couples#Held at night#Family-friendly#Free

Japanese Festivals.jp Editorial Team

Celebrating local culture and helping you discover a side of Japan you never knew.
Article updated: 2026/10/19

Our editorial policy

Submit information or a correction Submit photos of this festival

READ THE STORY

Related features