An Ebisu pilgrimage in Tōri-chō, Tokushima, with lucky bamboo and street stalls
Ebisu Festival (Tokushima City)
Festival information
EVENT INFORMATION- Season / frequency
- Every year from January 9 through January 11 / Every year
- Location
- The area around Kotoshironushi Shrine
- Area
- Tokushima Prefecture・Tokushima City(From Tokyo: approx. 1 h 15 min–1 h 35 min · flight time only)Prefecture-level estimate to a main station or airport, not the venue. Airport access, check-in and onward travel are extra; remote areas and islands can take much longer.
- Wishes behind the festival
- Participation / viewing
- Spectators welcome
- Last updated
- 2026/10/19
The Ebisu Festival, where people pray for prosperous business and family safety, is held at Kotoshironushi Shrine in Tokushima City's Tōri-chō district. From Yoiebisu through Nokori’ebisu, the streets bustle with visitors seeking lucky bamboo branches and kumade rakes, as well as street stalls.
About Ebisu Festival (Tokushima City)
The Ebisu Festival is held around Kotoshironushi Shrine in Tōri-chō, Tokushima City, and is commonly known as “Oibessan.”
Visitors from across the prefecture come to Kotoshironushi Shrine, known as a deity of prosperous business, seeking good fortune.
Street stalls line the shrine approach and surrounding area, bringing the town to life with people seeking lucky charms.
Source: えびす祭り | 徳島県観光情報サイト阿波ナビ
Festival highlights
Highlights include the three-day sequence of Yoiebisu on the 9th, Hon’ebisu on the 10th, and Nokori’ebisu on the 11th.
Lucky charms such as sea bream and treasure chests adorn lucky bamboo branches, lucky bales, and kumade rakes, which visitors buy as they pray for prosperous business and family safety.
Street stalls lining the nearby roads also add to the festival atmosphere.
Source: えびす祭り (徳島市) - Wikipedia
An Ebisu pilgrimage in Tōri-chō, Tokushima, with lucky bamboo and street stalls
What to expect
The festival proceeds in the order of Yoiebisu, Hon’ebisu, and Nokori’ebisu, with visitors praying at Kotoshironushi Shrine throughout the festival period.
Visitors pray for prosperous business and family safety, and choose lucky charms such as lucky bamboo branches, lucky bales, and kumade rakes.
Street stalls line the surrounding area, and in some years there are also performances of the puppet play “Ebisu Mai,” a Seven Lucky Gods parade, and a plant market.
How to take part
You can visit as a worshipper at Kotoshironushi Shrine.
During the festival, people visit to pray for prosperous business and family safety, and seek lucky charms such as lucky bamboo branches and kumade rakes.
Source: 通町のえびす祭り | Fun!Fun!とくしま
Location and access
- Venue and address
Kotoshironushi Shrine and its surroundings (2-16 Tōri-chō, Tokushima City)
- Train and bus
Get off at JR Tokushima Station and walk for about 10 minutes.
Address 2-16 Tōri-chō, Tokushima City
Dates and season
- Season
Every year from January 9 through January 11
- Frequency
Every year
Accommodation and hotels PR
Showing nearby accommodation.
Prices and availability are current at the time of retrieval. For multi-night stays, only the first night’s price is shown. Confirm the final price and directions to the venue with the booking provider. Select your dates again when using the area search link. Search area: within 3 km of Central Tokushima Prefecture / Tokushima City (the search is not centered on the festival venue)
Tips for your visit
The area can get crowded with worshippers and people visiting the street stalls, so it’s a good idea to allow plenty of time for your visit.
Please be considerate of other pedestrians when walking around the street stalls and shrine approach.
Road restrictions and traffic conditions during the festival may vary from year to year, so check in advance if you plan to drive.
Source: 徳島えびす祭りの概要と開催時間を紹介 | ええでよ 阿波の徳島
Nearby attractions
とくしま動物園
徳島県の動物園・水族館のスポットです。
徳島中央公園
徳島県徳島市の徳島城跡を利用した公園
徳島城
徳島県徳島市の城
徳島市立徳島城博物館
徳島県徳島市にある博物館
徳島市立考古資料館
徳島県徳島市国府町西矢野にある資料館
写真：Sorrysorry at Japanese Wikipedia / Public domain
Photo source ·
徳島眉山天神社
徳島県徳島市にある神社
徳島県文化の森総合公園
徳島県徳島市八万町の向寺山にある公園
徳島県立博物館
徳島県徳島市の文化の森総合公園にある博物館
徳島県立文学書道館
徳島県徳島市中前川町にある文学館
徳島県立近代美術館
徳島県徳島市の文化の森総合公園にある美術館
徳島県立鳥居龍蔵記念博物館
徳島県徳島市の文化の森総合公園にある博物館
徳島県郷土文化会館
徳島市にある文化施設
Origins and History of Ebisu Festival (Tokushima City)
Until the early Meiji period, Kotoshironushi Shrine was located on Mount Ebisu in Hachiman Village, where the surrounding area is said to have bustled with worshippers.
It was later relocated to its current location in Tōri-chō in Meiji 5.
When the shrine was destroyed by fire during the war, its sacred object was taken to Mount Bizan for safekeeping. After the war, the shrine was rebuilt in Tōri-chō, and the Ebisu Festival resumed.
Official information
The Ebisu Festival guide on Awa Navi, the Tokushima Prefecture tourism information website, provides details on the event dates, venue, street-stall hours, fees, and access.
Kotoshironushi Shrine’s phone number is also listed as a contact.
Ebisu Festival (Tokushima City) at a Glance
The Ebisu Festival is held each year from January 9 through the 11th, centered on Kotoshironushi Shrine in Tōri-chō, Tokushima City.
During the three days of Yoiebisu, Hon’ebisu, and Nokori’ebisu, visitors come to pray for prosperous business and family safety.
Highlights include lucky charms such as lucky bamboo branches and kumade rakes, nearby street stalls, traditional performing arts, and a parade.
Japanese Festivals.jp Editorial Team
Celebrating local culture and helping you discover a side of Japan you never knew.
Article updated: 2026/10/19
Submit information or a correction Submit photos of this festival
