A Tanabata celebration tracing Toyama’s brewing culture
Tanabata Beer Festa Toyama
Festival information
EVENT INFORMATION- Season / frequency
- Every year (from 2008 to 2015)
- Area
- Toyama Prefecture・Toyama City(From Tokyo: approx. 2 h 10 min–2 h 40 min · bullet train)Prefecture-level estimate to a main station or airport, not the venue. Airport access, check-in and onward travel are extra; remote areas and islands can take much longer.
- Last updated
- 2026/10/19
Beer Festa Toyama was a beer festival held in Toyama City from 2008 to 2015. Several breweries and food vendors took part, creating a place to enjoy the region’s brewing culture. 12 breweries took part in the first event, selling a total of 8,000 cups of beer. The festival ended after its 8th edition in 2015.
About Tanabata Beer Festa Toyama
Tanabata Beer Festa Toyama was a beer festival held in Toyama City, Toyama Prefecture.
It was organized by Johana Beer and Toyama City’s Ohya Brewery, among others, and held as an event involving local breweries and food vendors.
It was held every year in July from 2008 to 2015.
It ended after its 8th edition in 2015.
Source: タナバタビアフェスタトヤマ - Wikipedia
Festival highlights
A highlight was the gathering of several breweries, where visitors could sample a variety of beers.
12 breweries took part in the first event, selling a total of 8,000 cups of beer.
To coincide with the festival, Johana Beer developed a blue beer called “Grand Bleu.” A flurry of inquiries about advance tickets after a newspaper article also became one of the event’s defining moments.
A Tanabata celebration tracing Toyama’s brewing culture
What to expect
The event was organized around enjoying beers served by participating breweries and food vendors.
Revenue from beer sales to visitors and vendors’ stall fees were used to fund the event, while profits were put toward preparations for the following year.
At the first event, beer was supplied by 12 breweries, and visitors could enjoy food and drink with beer at the heart of the festival.
Location and access
- Address
Toyama City
Host municipality 富山県富山市
This map shows the surrounding area, not the exact venue location.
Dates and season
- Frequency
Every year (from 2008 to 2015)
Accommodation and hotels PR
Showing nearby accommodation.
Prices and availability are current at the time of retrieval. For multi-night stays, only the first night’s price is shown. Confirm the final price and directions to the venue with the booking provider. Select your dates again when using the area search link. Search area: within 3 km of Central Toyama Prefecture / Toyama City (the search is not centered on the festival venue)
Nearby attractions
ギャルリ・ミレー
富山県富山市にある美術館
佐藤記念美術館
富山県富山市の富山城址公園内にある美術館
富山市ガラス美術館
富山県富山市にある美術館
富山市ファミリーパーク
富山県の公園・庭園のスポットです。
富山市民俗民芸村
富山県富山市にある、博物館や資料館・美術館などを集積した集落
富山市科学博物館
富山県の博物館・美術館のスポットです。
富山市郷土博物館
富山県富山市の富山城址公園内にある博物館
富山県中央植物園
富山県の公園・庭園のスポットです。
富山県埋蔵文化財センター
富山県富山市にある埋蔵文化財の調査・研究、展示を行う施設
富山県水墨美術館
富山県富山市にある美術館
富山県美術館
富山県富山市にある美術館
富岩運河環水公園
富山県富山市にある公園
Origins and History of Tanabata Beer Festa Toyama
The first event was set for 2008, and amid concerns about visitor numbers, Johana Beer developed a blue beer called “Grand Bleu.”
The first event, which drew a flurry of advance-ticket inquiries after being featured in a newspaper and included 12 breweries, was a success.
The festival continued in subsequent years, but organizers decided a turning point was needed to nurture the next generation, and it ended after its 8th edition in 2015.
Tanabata Beer Festa Toyama at a Glance
Tanabata Beer Festa Toyama was a beer festival held in Toyama City from 2008 to 2015.
Several breweries and food vendors took part, and a total of 8,000 cups of beer were served by 12 breweries at the first event.
The festival was also known for the development of the blue beer “Grand Bleu” and for being run by local vendors.
It ended after its 8th edition in 2015.
Japanese Festivals.jp Editorial Team
Celebrating local culture and helping you discover a side of Japan you never knew.
Article updated: 2026/10/19
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