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Mie Prefecture · Ise City (From Tokyo: approx. 2 h 30 min–3 h · bullet train + connecting train)

A major autumn festival that brings the streets of Ise to life through the efforts of its residents

Ise Omatsuri

A festival-themed image of Ise Omatsuri

The 2026 edition of Ise Omatsuri has ended.

Festival information

EVENT INFORMATION
Dates
2026/10/10 〜 2026/10/11Ended
Season / frequency
Late September to early October / Every year
Location
Prefectural Route 37: Amagatsuji Intersection to the area in front of Ise Station
Area
Mie Prefecture・Ise City(From Tokyo: approx. 2 h 30 min–3 h · bullet train + connecting train)Prefecture-level estimate to a main station or airport, not the venue. Airport access, check-in and onward travel are extra; remote areas and islands can take much longer.
Participation / viewing
Open to public participation / spectators welcome
Last updated
2026/10/19

Ise Omatsuri is an autumn event led by the residents of Ise City and now widely known as “Ise Matsuri.” Parades, events, exhibits, and stalls take place throughout the town.

About Ise Omatsuri

Ise Omatsuri is a community festival that has been held in Ise City, Mie Prefecture.

Now known as “Ise Matsuri,” it is an annual autumn event where residents can watch, participate, and enjoy parades, events, exhibits, and stalls.

A variety of local groups are involved in this event, which residents lead and bring to life throughout the town.

Source: 伊勢まつり|伊勢市公式ホームページ / 伊勢おおまつり - Wikipedia

Festival highlights

Highlights include the parade through the town and events featuring a variety of groups.

Exhibits and stalls are also set up around the venue, so you can enjoy several events as you walk around.

A distinctive feature of this festival is that people do not just enjoy watching; local organizations and residents also come together to create the events.

Source: 伊勢まつり | イベント | 観光三重(かんこうみえ)

A major autumn festival that brings the streets of Ise to life through the efforts of its residents

What to expect

On festival days, parades, various events, exhibits, and stalls take place around the venue.

In 2026, the festival runs for 2 days, Saturday and Sunday, with activities lasting into the evening on the first day and until late afternoon on the second.

Visitors can walk through several areas of the town and enjoy the events and stalls that interest them along the way.

How to take part

It is planned and run as an event that residents can “watch,” “participate in,” and “enjoy.”

A variety of groups take part in the parades, events, exhibits, and stalls.

Which events are open to general visitors varies by activity, so please follow the guidance on the day.

Location and access

Venue and address

The festival takes place between the Amagatsuji intersection on Prefectural Route 37 and the area in front of Ise City Station.

Train and bus

The area in front of Ise City Station is included in the festival grounds.

By car

If using the area around Prefectural Route 37, please be aware of traffic restrictions due to the festival.

Source: 四季のイベント | 公益社団法人 伊勢市観光協会 / 迂回・休止について – 三重交通

Address Ichinoki, Ise City

Open in Google Maps

Dates and season

2026 event information (the dates listed have passed)

The 2026 Ise Festival was announced as scheduled for October 10 (Saturday) and October 11 (Sunday).

It is usually held on the first Saturday and Sunday of October, with parades, events, exhibits, and stalls.

Buses are scheduled to be diverted due to traffic restrictions during the festival.

Accommodation and hotels PR

Showing nearby accommodation.

Prices and availability are current at the time of retrieval. For multi-night stays, only the first night’s price is shown. Confirm the final price and directions to the venue with the booking provider. Select your dates again when using the area search link. Search area: within 3 km of Central Mie Prefecture / Ise City (the search is not centered on the festival venue)

Tips for your visit

Traffic restrictions are in place around the venue on event days, and several bus routes are scheduled to suspend service at certain stops or operate on detours.

Stops including Shindo, Amagatsuji, Miyamachi, and Ichinoki 2-chome are affected by the suspensions.

If you are using public transport, be aware that services will differ from normal and allow plenty of time for your journey.

Nearby attractions

Near the venue, there are places to stop by, such as the Ise City Station Tourist Information Center and Ise Geku .

The Ise City Station Tourist Information Center is inside Ise City Station and has maps and brochures about Ise.

You can get information near the station before or after the festival, or visit the area around Geku Sando.

Source: 伊勢市駅観光案内所 | 観光スポット | 観光三重(かんこうみえ)

Origins and History of Ise Omatsuri

Ise Omatsuri began when the people of Ise honored the Jingu’s Kannamesai as “Omatsuri” and held ceremonies in each neighborhood.

In 1895, the ceremonies of the various neighborhoods were consolidated, and the festival was established as an event for the whole town of Ujiyamada.

In 2009, it was renamed “Ise Matsuri” and became a civic festival held from late September to early October, scheduled separately from Kannamesai.

Official information

You can check the event details on the “Ise Matsuri” page of the official Ise City website.

The 2026 festival is scheduled for October 10 (Saturday) and October 11 (Sunday).

Ise Matsuri’s Instagram and Facebook are also listed as sources of festival updates.

Ise Omatsuri at a Glance

Ise Omatsuri is a civic festival in Ise City that has been carried on as today’s “Ise Matsuri.”

For 2026, events were announced as scheduled for October 10 and the 11th, stretching from around Takayanagi Shopping Street to the area around Ise Station, with parades, events, displays, and stalls.

It is about a 5-minute walk from Ise City Station. Please be aware that roads nearby may be congested.

#Held at night#Mountains and satoyama#Free#In town#Open to general participation

Japanese Festivals.jp Editorial Team

Celebrating local culture and helping you discover a side of Japan you never knew.
Article updated: 2026/10/19

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