Swan Festival

Festival highlights

A major highlight is the “swan count,” where participants observe and count the swans that visit Asadokoro Beach.

Participants who count the swans have a chance to win a prize, making this a fun way to get close to the birds.

On birdwatching walks with expert staff, you can learn about swan behavior and the surrounding natural environment. Pork soup and stick-bread-making also add to the winter festivities.

A day spent discovering swans and winter treats at Asadokoro Beach

What to expect

The venue hosts a swan count, where participants observe and count swans; birdwatching with expert staff; and a stick-bread-making activity.

Pork soup is available for purchase, and visitors can also enjoy stalls run by local businesses.

Participation fees and registration requirements vary depending on the activity, such as stick-bread-making and birdwatching, so it is best to check the activities you wish to join before visiting.

How to take part

There is a stick-bread-making activity that both children and adults can enjoy, and you can also take part in the swan count and observe the swans.

Birdwatching is led by expert staff, and advance registration is required.

The event is presented as open to general visitors, but the capacity for each activity and how to register on the day need to be checked.

The stick-bread-making activity at the venue costs ¥200 per session, and pork soup costs ¥200 per bowl.

Birdwatching is free, but registration is required by February 5, 2026.

Check the event information for registration details, where to sign up for each activity, and participant limits.

Location and access

Venue and address

Asadokoro Beach (Fukukan Raiden-gishi, Hiranai Town, Higashitsugaru District, Aomori Prefecture)

Train and bus

Directions from Aoimori Railway’s Kominato Station are available.

For walking, the information says “about 38 minutes by car.”

By car

It is about 10 minutes by car from Aoimori Railway’s Kominato Station.

Parking

Yes.

Address Fukukan Raiden-gishi, Hiranai Town, Higashitsugaru District, Aomori Prefecture

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Dates and season

2026 event information (the listed dates have passed)

The 2026 Swan Festival was scheduled to take place from 10 a.m. to 3 p.m. on February 7 (Saturday).

The deadline to register for birdwatching is February 5.

Accommodation and hotels PR

Tips for your visit

If you plan to take part in birdwatching, check the application deadline and how to register in advance.

Swans can be observed at Asadokoro Beach, but visitors are being asked to refrain from feeding wild birds to help prevent the spread of avian influenza.

As the event takes place on a beach in winter, it is a good idea to dress for the weather and temperature.

Source: ハクチョウのまち／平内町ウェブサイト-Hiranai Town-

Nearby attractions

Asadokoro Beach is introduced as “Kominato’s swans and their migratory habitat.”

Nearby places mentioned include Yagoshi Forest Park and Yagoshi Ski Resort.

If you plan to visit nearby places while watching the swans, please check each facility’s opening status and conditions of use.

Official information

The Hiranai Town website lists information about the “Swan Festival” as official information.

You can check the 2026 event date, venue, prices, access, and birdwatching registration requirements.

Swan Festival at a Glance

The Swan Festival is an event at Asadokoro Beach in Hiranai Town, where visitors can enjoy observing and counting swans, birdwatching, and stick-bread-making.

In 2026, the festival was held on February 7. Prices for pork soup and activities, as well as the birdwatching application deadline, were announced.

There is parking at the venue, and it is about 10 minutes by car from Kominato Station.