Uenoma’s rite to ward off misfortune, carried on by young men through sea and fire
Uenoma Hadaka Mairi
Festival information
EVENT INFORMATION- Season / frequency
- From New Year’s Eve through New Year’s Day / Once a year
- Location
- Uenoma district
- Area
- Aichi Prefecture・Mihama Town(From Tokyo: approx. 1 h 40 min–2 h · bullet train)Prefecture-level estimate to a main station or airport, not the venue. Airport access, check-in and onward travel are extra; remote areas and islands can take much longer.
- Wishes behind the festival
- Last updated
- 2026/10/24
Uenoma Hadaka Mairi is a New Year’s event in Mihama Town where young men stand in for men in an unlucky year and undertake in the sea and visits to shrines and temples.
About Uenoma Hadaka Mairi
Uenoma Hadaka Mairi is a traditional New Year’s event passed down in the Uenoma district of Mihama Town, Aichi Prefecture.
On behalf of men entering their main unlucky year in the New Year, local young men perform misogi and visit shrines and temples to ward off misfortune.
The event takes place from New Year’s Eve through New Year’s Day, and is also characterized by a procession through the settlement while singing Ise Ondo.
It is recorded as an intangible folk cultural property of Mihama Town.
Source: 全裸の若者を身代わりにして厄払い!?死ぬほど過酷で参加者激減の「上野間裸まいり」に挑む若者たちに密着 | CBCマガジン / PDF資料
Festival highlights
The highlight is the misogi, in which the young men enter the sea unclothed to purify themselves.
Afterward, they change into special attire and visit shrines and temples in the Uenoma district while singing Ise Ondo.
At points along the route, they continue singing beside fires used for purification, making for a demanding journey involving both water and fire.
A long procession that visits 7 shrines and temples is another distinctive feature of this event.
Uenoma’s rite to ward off misfortune, carried on by young men through sea and fire
What to expect
At the 2024 event, participants gathered on New Year’s Eve at a community center called the lodging, then performed misogi on the shore after the New Year began.
They leave the lodging at 1:30 a.m. and begin walking through the settlement around 2:30 a.m., singing Ise Ondo.
Along the route, they stopped at each shrine and temple, continuing their prayers while warming themselves by fires.
They covered a route of about 3 kilometers and returned to the lodging before 4 a.m.
Location and access
- Venue and address
Uenoma district, Mihama Town
Source: 野間埼灯台のまち愛知県知多郡美浜町| 海と灯台プロジェクト
Address Uenoma, Mihama Town, Chita District, Aichi Prefecture
Dates and season
- Season
From New Year’s Eve through New Year’s Day
- Frequency
Once a year
Accommodation and hotels PR
Showing nearby accommodation.
Prices and availability are current at the time of retrieval. For multi-night stays, only the first night’s price is shown. Confirm the final price and directions to the venue with the booking provider. Select your dates again when using the area search link. Search area: within 3 km of Central Aichi Prefecture / Mihama Town (the search is not centered on the festival venue)
Origins and History of Uenoma Hadaka Mairi
Uenoma Hadaka Mairi is said to have been passed down in the Uenoma district since the Edo period.
It is said that dozens of young men once took part, but 6 young men participated in the 2024 event.
Although people speak of declining participation, the young men express their commitment to carrying on the event as an annual occasion involving the whole community.
In 1986, Mihama Town recorded Uenoma Hadaka Mairi as a cultural property.
Official information
The Mihama Town Board of Education’s cultural property records list Uenoma Hadaka Mairi as an intangible folk cultural property passed down in the Uenoma district.
The designation date as a cultural property is Showa 61August 11.
Uenoma Hadaka Mairi at a Glance
Uenoma Hadaka Mairi is a New Year’s event in the Uenoma district of Mihama Town, where young men perform an exorcism on behalf of men in an unlucky year.
After performing misogi in the sea, they visit 7 shrines and temples while singing Ise Ondo, stopping by fires to warm themselves as they pray.
The event is said to date back to the Edo period and is also recorded as a town cultural property.
No confirmed information is available about the 2026 event date or conditions for general participation.
Japanese Festivals.jp Editorial Team
Celebrating local culture and helping you discover a side of Japan you never knew.
Article updated: 2026/10/24
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