A distinctive local meat festival where you can enjoy Shiraoi beef grilled over charcoal
Shiraoi Beef Festival
The 2026 edition of Shiraoi Beef Festival has ended.
Festival information
EVENT INFORMATION- Dates
- 2026/06/06 〜 2026/06/07Ended
- Season / frequency
- The first Saturday and Sunday of June each year / Every year
- Location
- Poroto Mintara (Shiraoi Station North Tourist and Commercial Zone)
- Area
- Hokkaido・Shiraoi Town(From Tokyo: approx. 1 h 30 min–2 h · flight time only)Prefecture-level estimate to a main station or airport, not the venue. Airport access, check-in and onward travel are extra; remote areas and islands can take much longer.
- Highlights and activities
- Participation fee
- Admission is paid. An advance ticket for a 180g Shiraoi beef yakiniku pack costs 2,600 yen; a charcoal grill rental set costs 500 yen.
- Last updated
- 2026/10/19
A food festival in Shiraoi Town, where Shiraoi beef is produced, featuring beef grilled over charcoal. In 2026, yakiniku packs, beef bowls, and other items were offered at Poroto Mintara.
About Shiraoi Beef Festival
The Shiraoi Beef Festival is a food festival in Shiraoi, Hokkaido, where visitors can enjoy Shiraoi beef.
Visitors can grill purchased beef over charcoal at the venue, where beef bowls, drinks, and other items are also sold.
A distinctive feature is the chance to enjoy the flavors of the Shiraoi beef-producing region as part of a local event.
It has traditionally been held on the first Saturday and Sunday of June.
Source: 白老牛肉まつり - Wikipedia
Festival highlights
One highlight is the format, with numerous charcoal grills set up at the venue where visitors can grill and enjoy Shiraoi beef.
The 2026 information featured a limited-quantity whole-roasted Japanese Black cow, as well as beef bowls, drinks, and other items.
Enjoy a variety of meat dishes and items for sale, with yakiniku made from Shiraoi beef as the main attraction.
The chance to buy ingredients and grill them on the spot is also part of the festival’s appeal.
Source: 2026白老牛肉まつり｜北海道観光｜ぐうたび北海道
A distinctive local meat festival where you can enjoy Shiraoi beef grilled over charcoal
What to expect
Visitors buy beef with an advance ticket or at the venue on the day, then grill and enjoy it on charcoal grills at the venue.
For 2026, the advertised hours were 9:30 a.m. to 6 p.m. on June 6 and 9:30 a.m. to 4 p.m. on June 7.
The venue also sells Shiraoi beef yakiniku, beef bowls, drinks, and other items.
Those wishing to use a charcoal grill arrange to rent a set.
How to take part
In 2026, a limited number of advance tickets were sold through Ticket Pia, with beef to be collected at the venue on the day.
Advance tickets include a 180g Shiraoi beef yakiniku pack; the charcoal grill rental set costs extra.
For Shiraoi residents, tickets were also advertised for sale at the JA Tomakomai Hiroiki Shiraoi Branch.
Tickets for 2026 are listed as sold out.
Source: ２０２６白老牛肉まつり(シラオイギュウニクマツリ) | チケットぴあ[イベント スクール・レジャーのチケット購入・予約]
Location and access
- Venue and address
Poroto Mintara (Shiraoi Station North Tourist and Commercial Zone / Shiraoi Station North Square), 1-1-21 Wakakusacho, Shiraoi, Shiraoi District, Hokkaido
- Train and bus
A shuttle bus runs from Shiraoi Station.
- By car
About 6 minutes by car from Shiraoi IC on the Do-O Expressway.
- Parking
Free parking is available, but spaces are limited.
Address 1-1-21 Wakakusacho, Shiraoi, Shiraoi District, Hokkaido
Dates and season
2026 event information (the dates shown have passed)
According to the 2026 event information, the festival was scheduled to take place over 2 days, on June 6 (Sat) and June 7 (Sun).
June 6: 9:30 a.m. to 6 p.m.; June 7: 9:30 a.m. to 4 p.m.
It has traditionally been held on the first Saturday and Sunday of June.
The 2026 event dates have passed.
Accommodation and hotels PR
Showing nearby accommodation.
Prices and availability are current at the time of retrieval. For multi-night stays, only the first night’s price is shown. Confirm the final price and directions to the venue with the booking provider. Select your dates again when using the area search link. Search area: within 3 km of Central Hokkaido / Shiraoi Town (the search is not centered on the festival venue)
Tips for your visit
In 2026, advance tickets were limited in number, and a sales limit was announced for the Shiraoi beef yakiniku packs.
A charcoal grill rental set costs 500 yen. If you plan to grill and eat at the venue, it is a good idea to check how to use one in advance.
Parking is free, but spaces are limited, so consider arriving early if you are coming by car.
Tickets for 2026 are listed as sold out.
Nearby attractions
アイヌ民族博物館
北海道白老郡白老町にあった博物館
写真：Abasaa / Public domain(resized and reformatted)
Photo source ·
ウポポイ
北海道白老町にある民族共生象徴空間の愛称
写真：掬茶 / CC BY-SA 4.0(resized and reformatted)
Photo source ·
国立アイヌ民族博物館
北海道白老町にあるウポポイを構成する施設
写真：掬茶 / CC BY-SA 4.0(resized and reformatted)
Photo source ·Origins and History of Shiraoi Beef Festival
The Shiraoi Beef Festival has continued as an event celebrating beef from the Shiraoi beef-producing region.
It reached its 30th edition in 2019, showing that it had been held since at least the 1990s.
In 2019, events included the Shiraoi Beef Tasting World Championship, a cuts-of-meat auction, a whole-roasted Japanese Black cow, and a hay-throwing contest.
Official information
For the 2026 event, the Agriculture, Forestry and Fisheries Section of the Industry and Economic Affairs Division at Shiraoi Town Hall was listed as the contact.
Event information also included a link to the information page on the Shiraoi Town official website.
Advance tickets were available through Ticket Pia.
Shiraoi Beef Festival at a Glance
The Shiraoi Beef Festival is a food event in Shiraoi Town where visitors can enjoy Shiraoi beef grilled over charcoal.
In 2026, it was held at Poroto Mintara on June 6 and 7, with yakiniku packs, beef bowls, and a limited-quantity whole-roasted cow among the advertised offerings.
Since advance tickets, charcoal grill rental fees, and parking spaces are limited, be sure to check ticket availability and venue information before attending.
Japanese Festivals.jp Editorial Team
Celebrating local culture and helping you discover a side of Japan you never knew.
Article updated: 2026/10/19
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