A traditional Shinozaki rite in which 10 large banners are raised by hand
Asama Nobori Festival
Festival information
EVENT INFORMATION- Season / frequency
- It is held to coincide with the annual festival at July 1. / Every 2 years
- Location
- The grounds of Shinozaki Sengen Shrine
- Area
- Tokyo Metropolis・Edogawa City(Within Tokyo: approx. 15 min–1 h by train (central areas))Prefecture-level estimate to a main station or airport, not the venue. Airport access, check-in and onward travel are extra; remote areas and islands can take much longer.
- Features
- Last updated
- 2026/10/19
This traditional festival at Shinozaki Sengen Shrine features the raising of large banners in connection with the opening of the climbing season on Mount Fuji. Local people raise the roughly 21.7-meter banners by hand in this Shinto rite, designated an Intangible Folk Cultural Property by Edogawa City.
About Asama Nobori Festival
The Asama Nobori Festival is a traditional Shinto rite in Edogawa City, held to coincide with the annual festival at Shinozaki Sengen Shrine.
The festival is said to have begun when each parishioner district dedicated banners on July 1, marking the opening of the climbing season on Mount Fuji.
The are fondly known as the “Forest of Sengen-sama,” and the festival has been passed down as part of the area’s religious traditions.
Source: 2025年6月24日 区指定無形民俗文化財「幟祭り」 29日幟上げ 江戸川区ホームページ / 浅間神社（社叢、富士講碑、幟祭り） 江戸川区ホームページ
Festival highlights
The main highlight is the raising of the large banners, which are over 21.7 meters long and weigh over 1 ton.
A total of 10 banners are dedicated by the 5 districts. About 100 people use ropes and pulleys to raise them by hand to the shouts of “Monde, monde!”
The sight of the large banners waving above the trees is an iconic scene of the festival.
Source: 96 区内最古の浅間神社 のぼり祭り 江戸川区ホームページ
A traditional Shinozaki rite in which 10 large banners are raised by hand
What to expect
As preparation for raising the banners, festival-goers dig out the bases in a process called “waku-uke,” and they may end up covered in mud.
Large cedar poles bearing the banners are then hauled up with ropes and pulleys and raised to the sound of rhythmic shouts.
At the end of the festival, parishioners work together to lower the banners in a ritual called “Nobori-gaeshi.”
Source: 浅間幟祭り - Wikipedia
Location and access
- Venue and address
The grounds of Shinozaki Sengen Shrine (1-22-31 Kamishinozaki, Edogawa City)
- Train and bus
From Shinozaki Station on the Toei Shinjuku Line, take a Keisei Bus bound for Koiwa Station and get off at Sengen Shrine. It is a 4-minute walk from there.
Address 1-22-31 Kamishinozaki, Edogawa City, Tokyo
Dates and season
- Season
It is held to coincide with the annual festival at July 1.
- Frequency
Every 2 years
Accommodation and hotels PR
Showing nearby accommodation.
Prices and availability are current at the time of retrieval. For multi-night stays, only the first night’s price is shown. Confirm the final price and directions to the venue with the booking provider. Select your dates again when using the area search link. Search area: within 3 km of Central Tokyo Metropolis / Edogawa City (the search is not centered on the festival venue)
Nearby attractions
Nearby places to visit listed in Edogawa City’s tourism information include Zenyō-ji’s Yōgō no Matsu pine and Zenyō-ji Temple (Koiwa Fudōson).
Both are sites related to temples, shrines, or local scenery in Edogawa City.
If you plan to visit these places alongside the festival, check their opening status and how to get there.
Source: 浅間神社幟祭り / 東京都 -【JAPAN 47 GO】
一之江境川親水公園
東京都江戸川区にある親水公園
地下鉄博物館
東京都江戸川区にある博物館
葛西臨海公園
東京都江戸川区にある公園
Origins and History of Asama Nobori Festival
The Asama Nobori Festival is said to have begun in the early 19th century, during the Bunka and Bunsei eras of the Edo period, when Fuji worship was flourishing.
The festival is said to have originated when the 5 parishioner districts around the shrine each dedicated a pair of banners to coincide with the opening of the climbing season on Mount Fuji.
After the war, a shortage of workers led to the festival being held every 3 years, and there was also a period when machinery was used to raise the banners. In 1980, the Nobori Association was formed, reviving the tradition of raising them by hand.
Official information
The Edogawa City website pages “Sengen Shrine (shrine grove, Fuji-kō monument, and banner festival)” and “The Oldest Sengen Shrine in the City: The Nobori Festival” provide an overview of the festival, venue, address, and transport information.
Asama Nobori Festival at a Glance
The Asama Nobori Festival is an annual festival at Shinozaki Sengen Shrine rooted in Fuji worship. It is distinguished by the sight of local people joining forces to raise enormous banners.
Highlights include the moment a roughly 21.7-meter banner is raised with ropes and pulleys, and the “Nobori-gaeshi,” when the banner is lowered at the end of the festival.
開催は2年に一度とされています。
Japanese Festivals.jp Editorial Team
Celebrating local culture and helping you discover a side of Japan you never knew.
Article updated: 2026/10/19
Submit information or a correction Submit photos of this festival
